Landing page case studies covering a subscription redesign, A/B testing, a product launch and an event registration page. Each one started with a specific problem, followed a clear strategy, and was designed around a measurable goal.
Identified and solved a conversion problem. Removed friction, clarified billing, added real proof. Bounce rate dropped. Subscriptions went up.
A premium travel product launch built around a single idea: one carry-on that reconfigures for any trip. Product storytelling, focused conversion, and a deliberately distraction-free journey.
Redesigned paid-search landing pages across multiple state campaigns. Simplified hierarchy, reduced friction, and improved conversion performance through live A/B testing.
A marketing conference landing page designed to drive registrations through urgency, social proof, and a clear speaker-first hierarchy.