Case Study

Marketing Summit
Registration Page

Focus
Registration Conversion
Year
2026
Type
B2C Event Marketing
800+
Expected Attendees
A two-day conference bringing together marketers, brand strategists, and digital creatives from across the industry.
12
Featured Speakers
Practitioners from Notion, Linear, and Figma — doing the work, not just talking about it.
2–5%
Industry Avg. Conversion
Event pages are one of the hardest conversion tasks in marketing — this page was built to push well above it.
The Brief

A page that converts before someone reads the agenda.

Marketing Summit is a two-day conference for working marketers. The brief: build a registration page that converts visitors into paid attendees, fast.

The real challenge wasn't the design — it was sequence. What does a visitor need to believe before committing time and money to something they haven't experienced yet?

What Wasn't Working

Four decisions quietly killing registrations.

Before designing anything new, I audited the original page against what a visitor actually needs to convert — and flagged every element working against that goal.

01
Logistics before value
The page opened with dates and venue — not what you'd gain by attending. Value has to land first, or visitors leave before they're sold.
02
Speakers buried below the fold
Who's speaking is usually the deciding factor for registration. Hiding it mid-page means most visitors never reached the strongest argument.
03
Flat pricing with no anchor
Three tiers listed equally in a table — no visual hierarchy, no clear recommendation. Visitors defaulted to cheapest or left to think about it.
04
No urgency, no reason to act now
No deadline, no seat count, nothing to make now feel different from tomorrow. Visitors bookmarked it and never came back.
Before & After

Same event. Completely different page.

The before page had all the right information — just in the wrong order, at the wrong scale, with no visual priority.

Before
Marketing Summit 2026 | Official Event Website Contact Us  |  Log In  |  Cart (0)
Home
About
Agenda
Speakers
Sponsors
Venue
FAQs
Past
Register
Welcome to Marketing Summit 2026
September 12–13, 2026  ·  Minneapolis Convention Center, Minneapolis, MN
800+ Attendees Expected
12 Speakers
2 Days
About Marketing Summit 2026

Marketing Summit 2026 is a comprehensive two-day professional development conference for marketing and communications professionals at all experience levels. The event brings together brand strategists, content marketers, SEO professionals, paid media specialists, and marketing technologists for two days of keynote presentations, breakout sessions, panel discussions, and structured networking opportunities. With over 800 attendees expected from organizations across the United States and Canada, Marketing Summit is one of the region's premier marketing events. This year's theme focuses on integrating traditional and digital marketing disciplines to drive business results in an increasingly complex media environment.

Key Dates & Information
Important Dates
Early Bird DeadlineAug 15, 2026
Event DatesSept 12–13, 2026
LocationMinneapolis, MN
Session Topics
  • Brand Strategy & Positioning
  • Content Marketing & SEO
  • Paid Media & Display Advertising
  • Email Marketing & Automation
  • Social Media Strategy
  • Analytics & Attribution
  • Campaign Planning
  • Marketing Technology
2026 Featured Speakers
Jordan ReevesNotion
Priya MehtaLinear
Cam ElsworthFigma

View full speaker list and session schedule on the Speakers page.

Registration & Pricing
Pass TypePriceIncludesAvailability
General Admission$199Full 2-day access, session recordingsAvailable
VIP Pass$349General access + networking dinners, workshopsAvailable
Team Rate (5+ seats)$149/eaAll general access, group discount appliedAvailable
Proceed to Registration

* Early bird pricing ends August 15. All prices in USD. Contact us for group invoicing.

Quick Links
Download Agenda PDF Hotel & Travel Info Sponsorship Packages Press & Media Inquiries Past Event Recordings Group Registration
Questions?
events@
marketingsummit.com
After
Register — From $199
Sept 12–13  ·  Minneapolis  ·  Early Bird Ends Aug 15
Two days of real marketing.
No fluff. No filler.
12 practitioners from Notion, Linear, and Figma — doing the work, not presenting it. Sessions on brand, content, paid, and growth.
800+
Attendees
12
Speakers
94%
Return Rate
2 Days
Sept 12–13
Register Now
View Agenda →
127 spots at early bird pricing
2d  14h  22m
Choose Your Pass
General
$199
2-day access & recordings
Select
Most Popular
VIP Pass
$349
General + dinners & workshops
Select
Team (5+ seats)
$149/ea
Bulk pricing for groups
Contact Us
Featured Speakers
Jordan Reeves
VP Marketing, Notion
Brand Strategy
Priya Mehta
Head of Growth, Linear
Growth & SEO
Cam Elsworth
Creative Director, Figma
Creative Direction
“Easily the most useful two days of my year. I left with a content strategy I actually shipped the following week.”
Sarah Chen
Marketing Director, 2025 Attendee
✓
Free cancellation up to 30 days before
✓
Team invoicing available
✓
All sessions recorded & included
Early bird ends Aug 15.
127 spots left at $199. Prices rise after.
Register Now →

Before: 8-item navigation, logistics-first hierarchy, dense copy, speakers buried below topics and key dates, flat pricing table with no visual anchor. After: no navigation — a single focused CTA; value-first headline, speakers immediately below the fold, urgency made real, pricing anchored around the recommended tier.

Strategy

Visitor's decision first, organizer's info second.

01Lead with outcome
02Speakers first
03Anchor the pricing
04Real urgency, two moments
05Proof that answers objections
01 — Headline
Lead with outcome, not logistics
The headline says what you'll leave with — not that it's a two-day conference. Dates and venue appear after the visitor already wants to attend. "Is this worth my time?" needs an answer in ten seconds or they're gone.
02 — Page Sequence
Move speakers directly below the hero
Speaker names are the most persuasive content on an event page. Moving them below the hero puts the strongest argument in front while attention is highest. Topic tags let visitors self-identify before they've read a single agenda item.
03 — Pricing
Anchor VIP as the expected choice
The original table showed all three tiers equally — a comparison problem. Making VIP visually dominant shifts the default: visitors evaluate General and Team relative to VIP instead of scanning for the minimum.
04 — Urgency
Real deadline, visible at two decision moments
The early bird deadline appears in the hero and again above pricing — the two moments a visitor is closest to committing. Tied to a real date, not a reset timer. Fake urgency destroys everything else on the page.
05 — Social Proof
Testimonials that answer objections
Generic praise doesn't convert. The testimonials here address real doubts: "Will I learn anything actionable?" and "Is the networking worth it?" Proof that answers a doubt beats proof that celebrates a decision not yet made.
Design Decisions

The visual choices were strategic, not aesthetic.

Every design call had a conversion reason behind it.

Color & Tone
Dark background, lime accent
Dark pages signal premium and high-energy — right for design-aware marketers. Lime creates high contrast that pulls the eye to CTAs and key stats without relying on size.
Urgency Placement
Deadline in the hero, not a banner
Urgency banners get ignored — they're expected. Embedding the deadline as a badge in the hero makes it feel like context, not a sales push.
Speaker Cards
Topic tags above names
"Brand Strategy" and "Growth & SEO" let visitors immediately see themselves in a session — creating personal investment before they've scrolled to the agenda.
Pricing Hierarchy
VIP anchored as the default
Making VIP visually dominant shifts how visitors evaluate the other tiers. The "Most Popular" label adds social proof that makes the mid-tier feel like the safe choice.
What the Redesign Delivers
A page with the right argument, in the right order.
Speaker-first
The most persuasive content surfaces immediately — before pricing, before logistics, before the visitor has a reason to scroll away.
Clarity
Three tiers, clear hierarchy. Visitors self-select without paralysis — the right choice feels obvious and low-risk.
Real urgency
A genuine deadline visible at two key decision moments. No fake reset timers. The credibility of the page — and the conversion — stays intact.
Takeaway

A registration page isn't a flyer. It's a sales funnel with one job.

The gap between an event page that converts and one that doesn't is almost never the design — it's the sequence. Get the order right, answer the right questions at the right moment, and the design just gets out of the way.