Subscription Promo Campaign ad set
01

Subscription Promo Campaign

Pricing-focused campaign designed to drive immediate conversions by simplifying the offer and clearly communicating value across all placements. Messaging prioritized monthly pricing, savings, and clarity to remove hesitation and make the decision feel straightforward.

Outcomes
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Friction
Upfront monthly pricing removed the guesswork before the click
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Subs
Stronger value messaging lifted subscription intent
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Drop-Off
One clear offer held up in every size, from leaderboard to mobile banner
02

AI Lead Gen Campaign

Lead generation campaign built to capture attention quickly and drive engagement through bold, high-contrast messaging. Creative focused on a strong educational hook and clear value proposition to encourage clicks and increase form submissions.

Outcomes
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CTR
A bold educational hook earned the click in a crowded feed
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Leads
A clear value proposition carried through to the signup form
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Scroll Past
High-contrast layouts stopped the scroll
AI Lead Gen Campaign ad set
New Product Launch Campaign ad set
03

New Product Launch Campaign

Campaign introducing a new product with messaging focused on clarity, differentiation, and immediate understanding. Creative was designed to quickly communicate what the product is, why it matters, and how it stands apart.

Outcomes
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Awareness
Clear positioning made the product recognizable at first glance
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Engagement
One focused message drove stronger first interaction
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Confusion
A simple what, why and how structure made the product easy to understand
04

State-Specific Deadline Campaign

Urgency-driven campaign built around compliance deadlines to prompt immediate action and increase conversions. Messaging emphasized time sensitivity and clear next steps to reduce delays and drive faster decision-making.

Outcomes
↑
Conversions
Real compliance deadlines prompted faster decisions
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CTR
State-specific urgency made each ad feel timely and personal
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Delay
Clear dates and next steps cut procrastination
State-Specific Deadline Campaign ad set